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  1. Improve the financial acumen so We can better evaluate marketing investments and results.
  2. Truly understand the wants and needs of Our customers.
  3. Lead an initiative to break down barriers between the sales and marketing functions.
  4. Break down barriers between other functions in the company.
  5. Network and become more involved in my industry.
  6. Get up-to-date on (and start using!) new technologies that can help me connect with customers and work more effectively.
  7. Launch an important new project for the company.
  8. Raise profile of the company through targeted advertisement and quality services delivery.
  9. Understand the trends that will affect and change the Travel and Tour industry in the years ahead.

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